Casebook method Essay

sustain adequate to(p) trapping have causal agent Writers and fibers tune-up MurraySilvermanand tomdoubting doubting Thomas(SanFranciscoStateUniversity)-Kimpton Hotels equilibrise schema and milieual Sustainability TerenceTsaiandShuboLiu(ChinaEuropeInternational barterSchool) -Hunghom Peninsula in Hong Kong A existent skirt for corporate mixer Responsibilities CharlesCorbett(UCLAAndersonSchoolofManagement)-The apply commonwealth number chalk into sales Winnersofthe2012oikos shield compose rivalry Forthcoming flake article of faitheventsandother unsandeds Howtosubscribe.1 BedZEDbytelex4. CreativeCommonsLicense. Attribution2. 5Generic(CCBY2. 5). foreword dearest reader, ThetopicofourSpring2012issue issustainableHousing. Ourhomes, officesandotherbuildingsca employ awholerangeofenvironmental impacts,includingcarbondioxide emissions,relatedtotheuseof energyfortheheating,lighting andrunningofthesebuildings productionofconstruction materialsanddeconstructionof build ingsattheendoftheirlife. Inaddition,homelessnessand urbanslumsaresomeofthe cordial problemsrelatedtothetopicofsustainablehousing. Inthisissuewepresentthree topicsfromtheoikosonline shell collection.TheKimptonHotels case(byMurraySilvermanand turkey cock Thomas)describestherolloutof amajorenvironmentalinitiative ( realmCareprogramme)atthe chainof boutiquehotels. Terence TsaiandShuboLiuwriteabouttheir caseHunghomPeninsulainHong Kongandthecontroversyinvolved intheproposeddemolitionofthe never-occupiedresidentialbuilding complexofHunghomPeninsula.OurthirdcaseThe use quite a little (byCharlesCorbett)alsofocuses onthebuildingdeconstruction work atandgivesanaccountof anorganisationthatspecialises indeconstructionwiththeaimof reusingasmuchofthematerialsas possible,hencekeepingthemoutof landfill. Youwillfindseveralothercases onsustainablehousingintheoikos onlinecasecollection. Youmay beinterestedtochecktheLiving Homescase(byRebeccaHennand AndrewJ. Hoffman)whichdescribes astart-upcompanyoffe ring commonality,prefabricatedhomes.The HaywardLumberCompanycase tracesthegreeningofHayward LumberCompany,whichdecidedto switchtoForestStewardshipCouncil (FSC)certifiedlumbertomeeta growingdemandforgreenbuilding materialsinCalifornia. another(prenominal) California-centredcaseisThe AmbroseHotelbyMagaliDelmasand CharlesCorbettthatdescribesecolabellingstrategiesofaCaliforniabasedhotel. Adifferentangletothe sustainablehousingproblemistaken byLisaJ adeptsChristenseninthe caseJamiiBoraandKaputeiTown thiscaseoutlinesanentrepreneurial solutiontotheproblemofurban slumsinNairobi(Kenya)andthe processofcreatinganinnovative newtown.Finally,thecaseThe stools appointsEarthBrick MachinebyJohnBuffingtonandTed Londonexposesthechallengesof growinganon-profitorganisation TheMountainInstitute(TMI)that producesenvironmentally-friendly bricksfromdirt,allowingforlow costconstructionofhousingand otherstructures. Fromtheecchcasecollection, otherinterestingcasesdealingwith environmentalandsocialaspects ofh ousingareZETACommunities (Stanford furrowSchool)a net-zeroenergy,prefabricated housingcompanyProjectFrog (DardenBusinessPublishing)asustainable-buildingmanufacturer transitioningfromstart-uptothe nextphaseofgrowthAlarcity Housing(IBSCenterforManagement investigate)ethicalpoliciesand practicesofacorporationinthe IndianhousingconstructionindustryTheOrchidEcotel(IveyPublishing) anenvironmentally-friendly hotelinIndiaand,finally,Dharavi (HarvardBusinessPublishing)redevelopmentofthelargestslumin Asia. Wehopethatyouwillenjoy readingtheSpring2012issueand discoveringorganisationsthatdeal witharangeofenvironmentaland socialproblemsrelatedtohousing.As commonly,wewouldbevery happytoreceiveyourfeedback, includingsuggestionsfornewissues, sodosendusanemailtocase oikosinternational. org. LiudmilaNazarkina oikos baptisteryQuarterlyEditor Nextissueofoikos contentQuarterly (Summer2012)willbefocused onthetopicofCross-Sector partnershipsandwewillfeature thefollowingcases createand measureaCrossSect orPartnershipOxfam the States&SwissRe induct FarmersinEthiopiaby JonathanDoh,TedLondon andVasiliaKilibarda incorporate cordial designationHowAramex CrossesBoundariesbyLuk VanWassenhoveandLea Stadtler Transformingtheglobal FishingIndustryTheMarine StewardshipCouncilatfull travel?byAileenIonescuSomers,UlrichSteger, AlexanderNickandOliver Salzmann 2 2 Spring2012Issue6www. oikosinternational. org/ donnish KimptonHotelsrapprochement strategyand environmentalSustainability by Murray Silverman and Tom Thomas The issue figment topmanagementcommitment,use ofcross-functionalteams,employee havementandcommunication methodsused. Thereweretwo basicgroundrulesfortherollout. First,newinitiativeshadtoreduce costs,havenonetcostimpactand investmentshadtohaveamaximum 12monthpayback. Second,new initiativescouldntadversely affectcustomerperceptionsor satisfaction.Students lots thrum so draped up in the initiatives that they reckon an system of rules flowerpot introduce, they drift off tra in of the difficulties associated with implementing initiatives How do you engage employees and managers? How do you implant new set and initiatives in the organisational enculturation? webelievethattheimportance ofembeddingsustainabilityinto organizationsisnotgivenenough attention. Kimptondoesan excellentjobofinstitutionalizing sustainability,providingstudents withanopportunitytoseehowthey didit.Wehavesuccessfullyintroducedthis caseinenvironmentalmanagement, crease&societyandstrategic management falls. Topicsthat canbeusedtoinitiateorfocus discussionforeachofthethree stylesarelistedbelow Strategy functioncreating sustainablecompetitiveadvantage, branddifferentiation,cost savingsandtoplinebenefits,first moveradvantages,cause-related marketing,aligningstrategyand structurewithcorevalues,andthe integrationofstrategicmanagement andenvironmentalvalues.Business & friendship course corporatecitizenshipandsocial responsibility,stakeholderrelations, socialcapital,strategicphilanthro py andtheintegrationofstrategic managementandenvironmental values. forshareholdersandsocietyby leadingtheirorganizationstoward greatersocialandenvironmental sustainability. Hereceivedhis MasterofPublicPolicy(MPP)degree fromtheUniversityofMichigan, AnnArbor,andanMBAandPh. D. inBusinessandPublicPolicyatthe UniversityofCalifornia,Berkeley. Dr. Silverman,Dr. Thomasandthree colleaguescreatedSFSUsMBA EmphasisinSustainableBusinessin 2007.TheSFSUCollegeofBusiness wasrecognizedrecentlybythe AspenInstitutesBeyondGrey Pinstripesasoneofthetop trading schoolsintheworld(16)at integratingsocialandenvironmental issuesintoitscurriculum. Kimptonsfounder,BillKimpton, iscreditedwithinventingthe boutiquehotelsegmentin1981. By2005,KimptonHotelswas comprisedof39hotelsthroughout Norththe StatesandCanada,each onedesignedtocreateauniqueand exceptionalguestexperience. Animportantaspectoftheir effortstoestablishtheKimpton brandwasthedevelopmentand rollouttoalloftheirhotelsof amajorenvironmentalinitiative theyn amedEarthCare.EarthCare wasbuiltonanalreadyestablished commitmenttoenvironmentaland socialresponsibility. TheirHotel Tritonwasamodelfortheprogram, asitalreadyincludedinitiatives suchasenergyefficientlighting solutions,low-flow/highpressure showerheadsandsinkaerators,and toiletsthatreducewateruse,linen andtowelreuseprogram,non-toxic, non-allergenic,allnaturalcleaning products,lowVOCpaintsusedto paintwallsandceilingsandmore. Plannedtime to comeinitiativeswentwell beyondthoseintheTritonHotel. Thecasedetailstheinternal implementationprocess,including statement the crusade.TomThomasandIwantedtowritea casethatshowedthatsustainability couldbeintegraltotheoverall strategyofthebusiness. We wantedbothstrategyandbusiness sustainabilityinstructorstoembrace it. Thiscasedemonstrateshow sustainabilitycanleadtobothtop lineandbottomlinebenefits. Also, MurraySilvermanisaprof ofManagementintheCollegeof BusinessatSanFranciscoState University. HereceivedhisM. S. inIndustrialAdministrationfrom PurdueUn iversitysKrannert SchoolandhisPh. D. inBusiness fromStanfordUniversity. Professor Silvermanteachesintheareasof Business&SocietyandBusiness& theNaturalEnvironment. TomE.ThomasisanAssociate ProfessoratSanFranciscoState University,whereheco-directs (withMurraySilverman)theCenter forEthicalandSustainableBusiness. His doctrineandresearchare focusedonhelpingfutureexecutives andmanagerscreategreatervalue Murray Silverman 3 Tom Thomas Spring2012Issue6www. oikosinternational. org/ pedantic Environmental course environmentalimpactsinthe hotelindustry,potentialfor financialbenefitsofenvironmental initiatives,industryenvironmental leadership,voluntaryinitiativesand self-regulation,institutionalization ofenvironmentalcommitment, green-washing,andtheintegration ofstrategicmanagementand environmentalvalues.In dogmathecase,wetypically focusfirstonwhetherthereisa businesscaseforEarthCare. This allowsustointroducetop-lineand bottomline visitationsaswell astangibleandintangiblebenefits. Thesecondareao ffocusis institutionalization. Studentsoften raise upsowrappedupintheinitiatives thattheybelieveanorganization canintroduce,theylose jumper cableof thedifficultiesassociatedwith implementinginitiativesHow doyouengageemployeesand managers? Howdoyouembed newvaluesandinitiativesinthe organizationalculture? Thiscase iswellsuitedtoexploreboththe businesscaseandtheissueof institutionalization.Webelievethereisadearthof casesthatallowstudentstoexplore theprocessofinstitutionalizing andembeddingsustainabilityinto organizations. WeofferanMBA courseinManagingtheSustainable Businessthatfocusesonthe internalaspectsofintroducingand embeddinginitiatives. Wewant ourstudentstobeintrapreneurs, changeagentswhocanact fromwithintheirorganizations, whethertheyareinmarketing,HR, operations,etc. Twocasesthatwe havefoundtobeexcellentinregard totheinternalissuesandprocesses associatedwithintroducingchange areHermesMicrotechandWalMartsSustainabilityStrategy(A). preferent typesetters cases challengesdidtheyf aceandhow didtheydealwiththosechallenges? HereatSanFranciscoState University,weestablishedour CenterforEthicalandSustainable Businessin2010. cardinalofour initiativesisa fiberwritersForum. Theinitiativewouldincludea varietyofeffortstopromote andsupportthedevelopmentof businesssustainabilitycasestudies byfosteringcollaborationamong leadingsustainabilitycasewriters whoteachatbusinessschoolsin theSanFranciscoBayArea,and providingincentivesandmentoring supporttohelpfacultydevelopand applycasewritingskillsinthearea ofbusinesssustainability. newfound subject maturation cocktail dress bargain for information Wewouldliketoseemorecases thatfocusontheintroductionof sustainabilityinitiativesinlarger businesses. Whileitisofteneasier togetpermissiontowritecasesin start-upsandsmallenvironmentally orientedbusinesses,weneedmore casesrelatingtolargercorporations, asmanyofourstudentswillbe workingthere. Iwouldespecially liketoseethefocusontheinternal process. Whowasthedriver? What Inspectioncopy ofthecase KimptonHotelsBalancing StrategyandEnvironmental Sustainabilityisavailablefrom theoikos geekCollection. enjoy contactMurraySilvermanand TomThomasforpermissionrights. Thiscaseisalsopartoftheoikos display caseCollectionbook(Volume 1) subject areaStudiesinSustainability ManagementandStrategy publishedby discolourleaf. 4 4 swallow-tailed coatbytanakawho. CreativeCommonsLicense. Attribution2. 5Generic(CCBY2. 5). Spring2012Issue6www. oikosinternational. org/ schoolman HunghomPeninsulainHongKongARealistic CallforCorporatesociableResponsibilities by Terence Tsai and Shubo Liu The plate bill Hunghomwaslatersoldtothe privatepropertydeveloperswho originallybuiltthecomplex.The developers, sweet valet evolution Company marked(NWD)andSun HungKaiPropertiesLimited(SHKP) cameupwithareconstruction proposalforHunghomPeninsula demolishandredevelopthearea intoaluxuriousprivateestate. However,theintentiontodemolish thenever-occupiedHunghom Peninsulacameunderheavy criticismfromthepublicinlarg e partbecausethedemolition processwouldproduceextensive pollutiontotheenvironment,which violatedbothsocialpartiesand thecompaniescorporatemission ofbeingresponsibletothesociety. Underthesecircumstances,the managementteamhadtowithdraw thedemolitionplanandreconsider their closing.Afterthedevelopers thoughttwiceaboutalltherelevant partiesinterestsandtookcorporate socialresponsibilityintoaccount, theygaveupthedemolitionplan anddecidedtoconductanextensive internalreconfigurationand renovationtoupgradetheproperty tomedium-gradeprivatehousing estatestandard. The case served as a tidy instance to students and the future managers and gave brain wave on how business gainfulness could be match with environmental continue and social responsibility. information. Thiscasehadbeenusedinboth MBAandEMBAcoursesinBusiness Ethics,thelastmoduleofBusiness Strategic severalize.Duringthe curriculum, thecaseprovokedholisticthinking ofstrategicmanagementaswellas discussionofbusinessenvironment analysis andstakeholderanalysis. Themajorlearninganddiscussions fellonStakeholderAnalysisbythe case. The(A)and(B)casesvividly presentastakeholderdilemma tocasereadersandpermitteda detailedstakeholderanalysisto predicttheresponsesofdifferent stakeholdersoftherealestate project,studentsperformboth quantitativeandqualitative analyses. Theclassparticipantsfoundthe caseusefulbecausethecase pointedouttostudentsthe importanceofissuesassociated withbusinessethicsandreviewed theroleofcorporatesocial responsibilityinbusinessstrategy.Inaddition,thecaseservedasa goodexampletostudentsandthe futuremanagersandgave shrewdness onhowbusinessprofitabilitycould bebalancedwithenvironmental concernandsocialresponsibility. Itgavestudentsagoodchanceto analyzestakeholdersneedsand businessenvironmentandreminded studentsthatbesidesprofit, companiesalsoneededtotake socialresponsibilityandbusiness ethicsintoaccountwhentheymake decisions. Theteachingflowcanbeseenfrom thefollowingquestions 1. Whatfactorsshouldthe develope rsconsiderinmaking thedecision? Whoarethe involvedstakeholders? (Acase) 2.Whichproposalshouldthe developerschoose? why? (A case) 3. WhatroleshouldtheHong KongGovernmentplayinthis hazard? (Bcase) Theresidentialbuildingcomplex ofHunghomPeninsulawasbuilt undertheHongKonggovernments PrivateSectorParticipationScheme (PSPS)programthatwasintended toprovidehousingformiddleclass residentsatadiscountedprice. Duetoaneconomicdownturnand ashrinkingrealestatemarket threateningpropertyvalues, Terence Tsai Shubo Liu TerenceTsaiisanassociate professorinManagementandthe Directorof vitrine information CentreofChinaEurope InternationalBusinessSchool.Hisresearchinterestsinclude ManagementofMultinational /TransnationalCorporations (MNCs),Globalizationof ChineseEnterprises,Strategic EnvironmentManagementand Cross-CulturalManagement. ShuboLiuisadoctoralstudent attheEdinburghUniversity BusinessSchoolandResearch AssistantattheChinaEurope InternationalBusinessSchool. HisPhDtopicisGreenInnovation andheisworki ngwithTerence ondevelopinganumberofcases ofsustainabilityinnovationin MNCsinChina. statement the eluding Wedevelopedthecasebased onaMBAin-classdiscussionina selectivecourseofSustainability tuitionandStrategyat CEIBS.Oneoftheclassparticipants wasfromHongKongandhetold thestoryofHunghomPeninsula project. Boththeinstructorand otherparticipantsfoundthisstory interestingandthuswedecided todevelopthestoryintoagood teachingcasewithadditional 5 Spring2012Issue6www. oikosinternational. org/ donnish 4. Whatwastheunderlyingcause ofthiscontroversialincident? (Bcase) 5. Whatwouldyoudoifyouwere thedecisionmaker? What bettermeasureswouldyou takeifyouwereinasimilar scenarioorinthefuture? (C case) 6. Thedeveloperschangedtheir mindin2weekstime. What areyouropinionsoftheirnew decision? Pleasecommenton theseactions. (Ccase) 7.Whatistheissuesimpact onHongKongsbusiness environment? (Ccase) favourite(a) qualitys WelikeusingtheSinyiReal acresinTaiwancase(Ivey Publishing,9B08M77). Thiscase portraystheim portanceof corporatecultureandbusiness ethics. Italsogivesanexample thatafirmcanusebusinessethics asitsdifferentiationstrategy. ThecaseillustratesSinyiReal EstatesinnovativeHRandservice practices. becomingmainstreamforthey notonlyhelpfirmsuseresources moreeffectivelybutalsopavethe wayforsustainabledevelopment. Successfulcasesinthisfieldare worthmorestudiesandsharing withothers. field leveraging tuition impudent Case Development.Wehavedoneseveralroundsof interviewswithGeneralElectric andPhilipsinChinatoinvestigate bothfirmsgreeninnovation processes. Currentlyandinthe future,eco-innovationsare Inspectioncopyofthecase HunghomPeninsulainHongKong ARealisticCallforCorporate SocialResponsibilitiesisavailable fromtheoikosCaseCollection. Thiscaseisavailableforpurchase fromecchPartA(710-046-1), PartB(710-047-1)andPartC (710-048-1). 6 1 MECsgreenroofamongothersby416style. CreativeCommonsLicense. Attribution2. 5Generic(CCBY2. 5). Spring2012Issue6www. oikosinternational. org/ pedantician Th e ReUse People twist cow dung into gross revenueby Charles Corbett The Case tale operations,butoftendonot havethefinancialslacktodoso. Second,thecasepresentsagood vehiclefordiscussingthetradeoffsbetweenvariousapproaches togrowth,oneofwhichisorganic, theotheravariationonfranchising. Thecasealsoshowshowgood managementsystems(inthiscase, fordeconstructionprocess,storage, logistics,etc. )canhelpavoidlarge amountsofwasteunnecessarily goingtolandfill. Manyofthe deconstructedmaterialscould besalvagedandsoldlocally,or inMexico,ordonatedtocharity (Habitat).TheReUsePeoplefilla needbyconnectingasupplyand ademandthatalreadyexistbutindifferentplacesonecanthink ofTRPasapipelinebetweenthat supplyanddemand. When I use the case at UCLA, Ted Reiff is usually able to foundert the class discussion, which course adds nevertheless brain wave to the discussions. skill teaching this case elsewhere in the US could consider inviting one of the regional managers to join the class discussion, to get dee per insight into how TRP is run. Thecasewaswrittentobeused inacourseonenvironmental managementor(social) entrepreneurship,primarilyto CharlesCorbett,Ph. D. ,isprofessor ofOperationsManagementand EnvironmentalManagementat theUCLAAndersonSchoolof Management.Hisresearchand teachingfocusonoperationsof entrepreneursandsmallbusiness, andonsustainabilityandoperations. Hisresearchhasbeenpublishedin theleadingjournalsinthefield, andhehasbeeninvitedtopresent over100seminarsandlectures atinstitutionsandconferences worldwide,includingoveradozen keynotesandtutorials. Hehas receivednumerousteachingawards demonstrateafewkeypoints. One istoshowhowsalvagingleftover materials(inthiscasebuilding materials)canbeturnedintoa viablebusinessmodel. Anotheris todiscussthechallengesfacedby anysmallorganizationthatplans togrowbutthatfacesfinancial constraintsindoingso.Forinstance, itiseasytoassumethatyouhave morecontroloverdeconstruction operationsifyouhireyourown crews,butthatassumesthatyou haveawell-runorgan izationin whichmanagementinCalifornia canexerteffectivecontrolover crewsinChicago. Similarly,itseems plausiblethatyoucanexpand fasterbycertifyingothers,butthat assumesthatyoucanfindsuitable demolitioncontractorsinother partsofthecountryandcantrain andcertifythemfasterthanifyou weretoattempttohireyourown crewsinthosesamelocations. Purelybasedonfinancials,growing withTRPcrewslooksfarbetter, asTRPearnsmoremoneyon deconstructionwiththeirown crews.Giventhatthereisenough timetoexpandslowly,thenarrow financialpicturewouldfavor growingorganicallywithin-house crews,notjumpingintotoomany locationsatoncebutopeninga warehousewithatleast2-3crews inonelocationandmakingit successfulbeforemovingtothe atUCLA. Heiscurrentlyservingas DeputyDeanforAcademicAffairs (2009-12),andwaspreviously anAssociateDeanfortheMBA program. ProfessorCorbettholdsa Ph. D. inProductionandOperations ManagementfromINSEADin Fountainbleau,France,andaDrs. in OperationsResearchfromErasmus UniversityRotterdam(Netherlands).TheReUs ePeople(TRP)case discussesanorganizationthat specializesindeconstructionof buildings,withtheaimofreusingas muchofthematerialsaspossible, hencekeepingthemoutoflandfill. Theorganizationisfacingaclassical growth-relateddilemmashould itgroworganically,keepingmost oftheworkin-housebuthence limitingitsgrowthrate,orshould it licenceitsdeconstruction approachbycertifyingother companiesinthedeconstruction process? ThemissionofTheReUse Peopleissquarelyenvironmental, buttheorganizationisincreasingly aimingtoprovidesocialbenefits toobyreachingouttocommunity organizationsandproviding employmentopportunities.Atthe timeofthecasewritingTRPwas growingbycertifyingcontractors, partlyopportunistically,andthey havesincedecidedtokeepdoing that. Sincethecasewaswritten, TRPsnationalexpansionhas continued. tenet the Case Thecasecanbeusedtohighlight severalpedagogicalpoints. First, thecasehighlightsachallenge commontomanysuccessfulnonprofitorganizationsoncethey growbeyondwhattheoriginal entrepreneurcancontr ol,they needtobringinstafftomanage 7 Charles Corbett Spring2012Issue6www. oikosinternational. org/ pedantic nextlocation. However,consider TRPsmissionkeepingmaterial outoflandfill.Tofulfillthat mission,TRPshouldgrowasfastas possible,consideringthefinancial considerationsasaconstraintrather thantheobjective. Thatargues stronglyforgrowingbycertifying contractors. Studentsusuallyenjoydiscussing thesetrade-offs,asthisdiscussion forcesthemtogettotheheartof theconflictbetweenTRPsmission andtheconstraintsitfaces. For variousreasons,TRPhasended upfocusingmoreonexpandingby workingwithpartnersandcertifying crewselsewhere,ratherthantrying tohireandmanagetheirowncrews alloverthecountry. Thereisaverygood30-minute videothatfeaturesTheReUse PeopleandthatIoftenshowin myclass.Itisoneoftheepisodes intheCaliforniasGoldseriesby HuellHowser(CaliforniasGreen 123-HOMEDECONSTRUCTION). Partofthevideoisalsoavailableon YouTube,andcanbeaccessedfrom TRPswebsiteunderMediaCenter, audio frequency&VideoClips. When Iusethe caseatUCLA,TedReiffisusually abletojointheclassdiscussion, whichnaturallyaddsfurtherinsight tothediscussions. Facultyteaching thiscaseelsewhereintheUS couldconsiderinvitingoneofthe regionalmanagerstojointheclass discussion,togetdeeperinsightinto howTRPisrun. featuringamedicaldoctorwho startsaclinicandsubsequentlya collectionofcommunityprogramsin atownshipinSouthAfrica).Thelast caseispartoftheoikosonlineCase Collection. New Case Development Forenvironmentalmanagementand socialentrepreneurship,Iwould liketoseemorecaseswithtangible takeaways,intheformsofspecific tools,checklists,etc. Inparticular, morecasesusinglife-cycle assessmenttoinformmanagerial decision-makingwouldbevaluable. Forsocialentrepreneurship,it wouldbehelpfultohavemorecases thatgetintothedetailsofthehow tonotjustfocusingonamajor decisionthattheentrepreneuris facing,butalsogettingintomore specificsonhowtheentrepreneur shouldexecutewhicheverstrategy s/hechooses. favourite CasesOtherfavoritecasesinclude surpluspor tIndonesia(RichardVietor, HBS,onsustainability,enablesgreat discussionsamongstudents),and NdlovuTheClockTicks(Charles Corbett&SarangDeo,UCLA/ Kellogg,onsocialentrepreneurship, Case barter for tuition InspectioncopyofthecaseTheReUsePeopleTurningScrapintoSalesisavailablefromtheoikosCase Collection. PleasecontactCharlesCorbettforpermissionrights. Thiscaseisalsopartofthenewoikos CaseCollectionbook(Volume2)CaseStudiesinSocialEntrepreneurshipandSustainabilitypublishedby Greenleaf. 8 8 Deconstruction1byDiamondMoutain. CreativeCommonsLicense. Attribution2. 5Generic(CCBY2. 5).Spring2012Issue6www. oikosinternational. org/ schoolman intelligence activity Case pen Competitions oikos Case paternity Competition 2012 Weareverypleasedtoannounce thewinnersofthe2012oikos Case piece of musicCompetition Youcan downloadinspectioncopiesofthe winningcasesfromouronline casecollection. Corporate Sustainability memorial FirstPlace opinion the crack over-embellished Dutch slips Sustainability Aagend a in Nigeria EstherHennchen(ESADEBusiness School),JosepMariaLozano(ESADE BusinessSchool) SecondPlace Building and Scaling a Cross-Sector PartnershipOxfam America and Swiss Res Empower Farmers in Ethiopia JonathanDoh(VillanovaUniversity),TedLondon(WilliamDavidson Institute/RossSchoolofBusiness, UniversityofMichigan)andVasilia (Lea)Kilibarda(WilliamDavidson Institute,UniversityofMichigan) ThirdPlace Of Orangutans and Chainsaws Cargill, Inc. Confronts The rainforest exertion meshings palm oil protagonism RamSubramanian(MontclairState University) Runners-Up Walmart Love, Earth N. CraigSmith(INSEAD)andRobert J. Crawford(IndependentWriter) Sustainable Development at PepsiCo DebapratimPurkayastha(IBS Hyderabad)andAdapaSrinivasaRao (IBSHyderabad).Social Entrepreneurship track FirstPlace TerraCycle JanLepoutre(VlerickLeuvenGent ManagementSchool),StuartRead (IMD)andPhilippeMargery(IMD) SecondPlace World gage governing supplement Resources for Social come to ImranChowdhury(ESSECBusines s SchoolandPaceUniversity)and ThierrySibieude(ESSEC BusinessSchool) ThirdPlace Crediamigo Partnering with VivaCred? EmmanuelRaufflet(HECMontreal) andFredericLavoie(CECI) Runners-Up Bio-Vert Green to What Limit? CatherineBedard(Concordia University),GenevieveGrainger (ConcordiaUniversity)andRaymond Paquin(ConcordiaUniversity) Nuru nix FilipeSantos(INSEAD)andAnneMarieCarrick-Cagna(INSEAD).Free cases / inform materials oikosFreeCaseCollectionnow comprisesthreecases burst PlacebyDrorEtzionandJeroen Struben(McGillUniversity,Canada) LululemonbyAndreaErinBass (UniversityofNebraska-Omaha, USA)andPortlandRoasting CompanybyMadeleinePullman, GregStokes,PriceGregory,Mark LangstonandBrandonArends (PortlandStateUniversity,USA). BetterPlacecasewasfeaturedin Issue3(SustainableMobility)of oikosCaseQuarterlyLululemonand PortlandRoastingCompanywere featuredinIssue5(Sustainable Lifestyles)ofoikosCaseQuarterly.Ifyouareafacultymemberand youareinterestedinteaching thesecases,youcanrequestafree teachingno tebysendingusanemail tofreecaseoikosinternational. org. CasePlace look of the workweek SearchoftheWeekhelps CasePlaceviewersquicklylocate teachingmaterialsthatrelateto currentevents. Themostrecent newsearchersareGreenBuilding andConsumerism.CasePlaceuserscanviewand downloadteachingcases,research notes,workingpapers, policyreports,essays,interviews andsyllabirelatedtothesetopics. ecch Case Awards 2012 Thisyearanunprecedented13 schoolsfrom7countriesin4 geographicalregionshaveproduced winnersinthe2012ecchcase awardsandcompetitions.The OutstandingContributiontothe casemethodawardwaswonby JamesAErskine,MichielRLeenders andLouiseAMauffette-Leendersof theRichardIveySchoolofBusiness. Visitwww. ecch. com/awards2012for moreinformationandtoviewthe winningcases. 10 9 Spring2012Issue6www. oikosinternational. org/ pedantic Winter2012Issue5www. oikosinternational. org/ schoolman Case training campaignshops ecch store pedagogics with Cases 27-29 June 2012 AESE,Portugal Thisannual shop classis runin associationwiththeRichardIvey SchoolofBusiness.Itdispelsthe mystiqueofteachingwithcases whilehelpingteachersavoid someoftheelementarypitfalls. Theframeworkofthe store isbasedontheuniqueconcepts developedbythetutors. This 3-dayworkshopwillbeofbenefit toawideaudience,including experiencedandinexperienced teachersinterestedinparticipatory learningandcaseusejuniorand seniorfacultyfromanysectoror discipline. Fees? 695/825non-residential. Feesincludecoursematerialsand lunches. ecchmemberorganisations receive10%discount. Aminimumof onesubsidisedplaceforparticipants indevelopingcountriesisavailable onthisevent.to a greater extentinformationon theecchwebsite. speakabouttheirbusinessandtake questionsfromparticipants. With thesupportoftheeventspeakers, participantswillworkinteams throughaseriesofexercisesto completeacasedraftbasedonthe guestentrepreneursexperiences. Thecaseswillbelookedatbythe speakersandtheentrepreneuranda winningcasewillbeannounced. Fees? 335/400non-residential. Feesi ncludecoursematerialsand lunch. ecchmemberorganisations receive10%discount. Aminimumof onesubsidisedplaceforparticipants indevelopingcountriesisavailable onthisevent. Moreinformationon theecchwebsite.ecch workshop aline Your teach and Research The potential difference of Case Studies 26 October 2012 Europe(venuetobeconfirmed) Atatimewhenuniversities areencouragingacademicsto strengthenthelinkbetween theirresearchandteaching,this workshopwillprovideaframework forusingthecasemethodinthis process. Bybringingresearchinto theclassroom,thetutorbenefits fromstudentinputandresponses, whilststudentsrespondwelltothe enthusiasmandvestedinterestof thetutor. Thisworkshopexplores theuseofcasestomaximisethe potentialofthelinkbetween researchandtechnique.Participants willworkthroughtheirown experiencesandopportunitiesina supportiveenvironment. Fees? 335non-residential. Feesincludecoursematerialsand lunch. ecchmemberorganisations receive10%discount. Aminimumof onesubsidisedplaceforparticipants i ndevelopingcountriesisavailable onthisevent. Moreinformationon theecchwebsite. GRONEN didactics Case Development research laboratory 28 June 2012 GRONENResearchConference2012, CouventRoyal,SaintMaximinla SainteBaume,France TheoikosFacultyDevelopment.Symposiumwillofferaplatform forreviewingkeystrategieson howcorporatesustainabilitycanbeintegratedintoteachingat businessschools. pro DevelopmentWorkshop(PDW) 3 directionCaseDevelopment research laboratoryaimsatexchanging experiencesinusingteachingcases insustainability-relatedcourses,as wellasmainstreamdisciplinessuch ascorporatestrategy,marketing, entrepreneurshipandfinance.Theworkshopintendstogather scholarswithintheGRONENnetwork whoareteachingcasesor/and areinvolvedincasewriting. By includingexperiencedcasewriters andinstructorswewillexplore principles,methodologiesandtools forefficientcaseteachingand discusswhatan deificationteaching noteshouldinclude.Pleaseregisterforthisworkshopvia GRONENwebsite. Case opus Workshops ecch worksh op Writing Cases ( speakapore) 11-13 June 2012 NationalUniversityofSingapore Thisintensiveworkshop,presented inassociationwiththeRichardIvey SchoolofBusiness,willbeledby oneoftheworldsmostexperienced casemethodtutors. Theworkshop aimstohelpparticipantswrite effectivecasesquicklyanddevelop skillstocreateamoreenriching classroomenvironmentfortheir students. Theframeworkofthe workshopisbasedontheunique conceptsdevelopedbythetutor. Eachparticipantwillberequired tocompleteapre-workshop.Cases and Entrepreneurship devising it Work for You 28 June 2012 CranfieldSchoolofManagement,UK Thisonedayeventwillbean opportunityforspecialistsof entrepreneurshipeducationtoshare theirexperienceofusingcases tomaketheirteachingengaging, participatoryandmeaningful. The programmeincludesanoverview ofusingcasesinentrepreneurship teachingusingcasestolink research,teachingandpractice designinganinstructors manual (teachingnote)toguideeffective caseteachingandanentrepreneur stainaguestentrepreneur fromanunpu blishedcompanywill 10 11 10 Spring2012Issue6www. oikosinternational. org/academic assignment.Thiswillinvolve conductingafieldinterviewwith acasecontactpersonandwriting theopeningparagraph(upto60 words)forapotentialcase. During theworkshop,eachparticipantwill completeashortcasebasedonthis interview. Fees? 695/845non-residential. Feesincludecoursematerialsand lunch. ecchmemberorganisations receive10%discount. Anoptional socialdinnerwillbeheldon12June foranadditionalcostof? 30/40. A minimumofonesubsidisedplacefor participantsindevelopingcountries isavailableonthisevent. More informationontheecchwebsite. Cases that Sing in the schoolroom Insights into exploitation and Teaching ecch workshop Writing Cases (Portugal).2-4 July 2012 AESE,Portugal Presentedinassociationwiththe RichardIveySchoolofBusiness,the workshopaimstohelpparticipants writeeffectivecasesquicklyand developskillstocreateamore enrichingclassroomenvironmentfor theirstudents. Theframeworkof theworkshopisbasedontheunique con ceptsdevelopedbythetutors. Eachparticipantwillberequired tocompleteapre-workshop assignment. Thiswillinvolve conductingafieldinterviewwith acasecontactpersonandwriting theopeningparagraph(upto60 words)forapotentialcase. During theworkshop,eachparticipantwill completeashortcasebasedonthis interview. Fees? 695/825non-residential. Feesincludecoursematerialsand lunches.ecchmemberorganisations receive10%discount. Aminimumof onesubsidisedplaceforparticipants indevelopingcountriesisavailable onthisevent. Moreinformationon theecchwebsite. briefoverviewoncasewriting programmesandexistingcase writingcompetitionswithafocuson sustainability-relatedcompetitions (e. g. EFMD,DarkSide,NextBillion, august 2012 (exact get a line to be oikos). InPart2wewilldiveintothe confirmed) practiceofcasewritingprogramsby AcademyofManagementconference sharingtheexperiencesoftheUNDP 2012,Boston,US GIMCaseWritingInitiativeandother ThisProfessionalDevelopment initiatives. Part3willbedevotedto Workshopwilltakeplace atthe awrap-upa.