Friday, December 20, 2019

The Influence Of Gender Identity On Graphic Design

The influence of gender identity on graphic design The perception of gender and its role of establishing personal identities have dramatically changed in recent years. If design is to continue to play a dynamic and constructive role in society, it stands to reason that it has to reflect these changes to be more fluid and nuanced in its interpretation of gender and how design understands gender. The link between design and gender identity is profound because they are essentially bound to culture. This paper will address the evolving concept of gender identity and how it is influencing design. How one thinks of themselves as a man or woman encompasses the crucial core of gender identity. The terms sex and gender are often used synonymously but have different meanings. Sex refers to a person’s biological traits between men and women. According to the Carolyn Hannan, the biological traits are not mutually exclusive as there are individuals who possess both, but these traits tend to differentiate humans as male and female. In contrast, the concept of gender is a way to identify oneself psychologically and socially. The term gender defined by the APA, American Psychological Association, refers to the â€Å"attitudes, feelings, and behaviors that a given culture associates with a person’s biological sex.†. Therefore gender is acquired through psychological, cu ltural, and social means to help promote and mold gender identity. In The Second Sex, Simone de Beauvoir states: One isShow MoreRelatedBarbara Kruger : Art History Archive1398 Words   |  6 PagesUniversity in 1964 where her interests in graphic design, poetry, and writing developed. A year later, Kruger moved to New York and attended Parsons School of Design where she was exposed to the creative spheres of photography, fashion, and editorial design. 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