Essay on The Hard Rock Company - 2194 Words

The Hard Rock Cafà © (HRC) and the Hard Rock Hotels / Casinos is a highly successful series of ventures that serves up fun, music, food, nostalgia and beverage. The HRC is also famous for its music collectibles, including guitars used by icons in the industry (i.e. Madonna, Jimi Hendrix, etc), fashion merchandise, live concerts, and Hard Rock Live performance venues. The first Hard Rock Cafà © was opened on June 14, 1971, in London, England. Founded by Isaac Tigrett and Peter Morton, HRC became well known and successful almost immediately. Tigrett went out and opened HRCs in New York City, Boston, Washington D.C., Dallas, Orlando, Paris and Berlin, while Morton developed HRCs in Chicago, Houston, San Francisco and Los Angeles. Various†¦show more content†¦Also, 48% from its revenue come from retail merchandise. Hard rock Cafà © strategy has changed over time since 1971. It has moved from a London small cafà ©, to food plus entertainment, to food plus an experience. â€Å"Restaurant-goers don’t just want a meal; increasingly, they want an experience, and Hard Rock’s operation strategy is designed to provide that experience.†  ² HRC claims its mission is â€Å"to spread the spirit of ‘rock ‘n’ roll by creating authentic experiences that rock.†  ¹. Their success and growth come from adopting this experience strategy. While a first-time customer spreads the mustard and ketchup on a thick juicy hamburger, and takes that first sip of a frozen margarita, he or she should read the HRC motto, just below the mission statement. The idea of HRC is to â€Å"Love all – Serve All,† and moreover, â€Å"All is one†¦Save the Planet†¦Take time to Be Kind.† Those are some pretty radical ideas – a for-profit corporation reminding people to be â€Å"kind† and to â€Å"save the planet† – when it comes to comparison of HRC with other restaurant chains. But it would appear that companies like HRC and Starbucks, that go out of their way to publicize and advocate for the urgent environmental needs of the planet and the needs of less fortunate people, have had a powerful influence on other restaurants. Chili’s for example is â€Å"proud to support St. Jude Children’s Research Hospital†  ³.Customers can use crayons at Chili’s restaurants to drawShow MoreRelatedFrom Your Knowledge of Restaurants, from the Video, from the Global Company Profile That Opens This Chapter, and from the Case Itself, Identify How Each of the 10 Decisions of Operations Management Is Applied at Hard Rock Cafe.3040 Words   |  13 PagesOperational Management Fields of Hard Rock Cafe Operation management is an academic field of study that focuses on the effective planning, scheduling, control and use of service firm and their operations as show by the case study of the Hard Rock Cafà ©. The operational management synthesizes concepts that have been produced from all other departments such as quality management, accounting, information systems and inventory among others. To ensure that the company has sustenance in the business, itRead MoreHard Rock Cafe Case Study1435 Words   |  6 PagesHard Rock Cafà ©, a successful theme restaurant, a global competitor, and a phenomenon opened on June 14, 1971 in England. After a decade, in 1988, Hard Rock Cafà © relocated its headquarters to Orlando, Florida and has since then, expanded its location to more than 40 Cafà © and employee 75% of their employees throughout the United State. While serving more than 100,000 meals each day, Hard Rock Cafà © chefs are adapting to the change of new taste and music as they continue to gain 45 plus years to theirRead MoreHard Rock Cafe Om Case Essay654 Words   |  3 PagesMANAGEMENT: Identify how each of the 10 decisions of operations management is applied at Hard Rock Cafà ©. TOURO UNIVERSITY INTERNATIONAL GEORGE L. HALL MODULE I CASE ASSIGNMENT OPM 300 INTRODUCTION TO OPERATION MANAGEMENT DR. ROGER B. RENSVOLD DR. GARY HANNEY 18 AUGUST 2008 Identify how each of the 10 decisions of operations management is applied at Hard Rock Cafà ©. Hard Rock Cafà © has had a very high brand recognition percentage throughout the world becauseRead MoreElastic Paper1744 Words   |  7 PagesEvery company tries to one up the next person by using creative approaches to intrigue each consumer when they are on vacation. Since we do live in Vegas, how does that work? Every structure is owned by this guy or that guy, and that’s where loyalty comes into play. My job, Hard Rock Cafà © has everything possible for an independent company. Hard Rock Cafà © continues to grow and flourish without changing the purpose of the cafà ©, â€Å"To create the spirit of rock and roll by using innovation† (Hard RockRead MoreHow to Hard Rock Cafe Success1396 Words   |  6 PagesHard Rock Cafà © is a success story in operation management. From its very first London pub in 1971, after 39 years of existence Hard Rock cafà © continued expanding and succeeding in many different countries. This paper will discuss how the 10 decisions of the Operation management were made on Hard Rock Cafà © as well as operation management challenges and opportunities confronting Hard Rock Cafà © when considering an expansion of its business in Hanoi. 1. Critically evaluate the operations managementRead MoreOperation Management at Hard Rock Cafe Essay1116 Words   |  5 Pagesfirst Hard Rock Cafà © opened its doors in London, England. The small pub soon became a popular attraction with its rock ‘n’ roll memorabilia. It is now located in 40 different countries with 121 restaurants. To have become such a success, management has carefully applied the 10 decisions of operation management. First, in order to provide the best experience for customers, human resources, carefully chooses the staff it hires for their passion of music and their desire to serve. Hard Rock Cafà ©Read MoreThe Marketing Mix Hard Rock Cafe1259 Words   |  6 Pagesvirtual stores on the Internet. In our case the Hard Rock Cafà © operates in 38 countries throughout the globe. The Cafà ©Ã¢â‚¬â„¢s of the Hard Rock chain are located in: Hawai, North America, Mexico/Central America, Caribbean, South America, Europe, Middle East, Asia, Japan and Australia/Oceania. Hard Rock Hotels are located in the following cities throughout the world: Bali, Chicago, Orlando, Pattaya and San Diego. In the near future (2010-2012) new Hard Rock Cafà ©Ã¢â‚¬â„¢s will be opened in Atlanta, Hungary,Read MoreHard Rock International - Crm1613 Words   |  7 PagesHard Rock International Executive Summary Hard Rock International is chain of cafà ©s, hotels, casinos, and theme parks spread across 53 countries. It has the world’s largest collection of rock ‘n’ roll memorabilia that the customers can see when they visit any of Hard Rock’s locations. Hard Rock’s main business model was built around a customer-centric approach. As the business was growing, the customer queries were hitting the numbers close to 56000 inquiries annually; a number that was gettingRead MoreHi Guys677 Words   |  3 PagesAnswering the questions on the text: Hard Rock Cafe - Forecasting 1. Describe three different forecasting applications at Hard Rock. Name three other areas in which you think Hard Rock could use forecasting models. Hard rock cafà © divide the forecast in long term methods where the expectations are to establish a better capacity plan and short term methods where they look for good contracts with suppliers for leather goods (clothes etc.) and definately to be more negotiable with the suppliersRead MoreThe Logistics Of Mcdonald s Supply Chain983 Words   |  4 Pageslogistics of McDonald’s is divided into three phases just like in most other companies. Inbound logistics phase involves the activities that take place between the delivery of supplies and their storage. The next phase is where the operation processes take place. Usually, it involves activities that create the end product, ensuring that its quality meets the customer’s expectations. Capacity Planning For both Hard Rock Cafà © and McDonald’s, the major bottleneck is the time taken in the operation